Whilst in Chicago the only newspaper I read apart from the free Chicago Reader was the Saturday issue of The New York Times. During the week I would keep a breast of current affairs with NPR and would feed any further curiousity with The BBC. Saturday's NYT had everything I was looking for, a round up of the weeks news, a consise overview of sections and a great business supplement. Back in the UK though I have picked up the broadsheet again on a daily basis. Perusing the front pages at the news stand, be passing the red inked gossip tabloids showing even more cheek than yesterday, I ultimately surcome to the same conclusion, handing over £0.80 for The Guardian. Monday's additional supplement (the sports pullout is daily) is Media and in today's Jeff Jarvis wrote an interesting article on new technology and its effect on older mediums, specifically the iPhone vs the newspaper. I hear his concerns. Growing up, my dad bought The Daily Mail, reading it from front to back, skipping the celebrity gossip, lingering over the sports pages and completing the crossword all during breakfast. This is where my fondness for the newspaper comes from, though I take a more leisurely approach and only glance at the crossword. Today we don't simply want to be told, but also to learn, discover and experience in some respect the events of the world. That is the heart of the internet. It enables us to travel to the unreachable and gives us insight into lives we could not know of otherwise. Sounds a lot like journalism to me. There will always be people who prefer the tactile quality of a newspaper, just as technology is always advancing and making information faster to access. Newspapers need to embrace technology and learn to use it to enhance the experience, which ultimately means making the online version more user friendly and less like a flat screen version of the original.