Britain's Obsession

I have noticed a bizarre trend or may be I should call it concern in British advertising since my return to the island. The explosion in deodorant or more specific antiperspirant products. Now England is hardly a nation known for it's sweltering temperatures and mass invasion of holiday goer's, however It is an island of some years and aging architecture before the invention of modern air conditioning. In this as in numerous ad campaigns, our hero is converntionally good looking and attractive to the opposite sex, but he has one problem that is keeping him at a distance from the object of his desire...he sweats profusely. Now I find the ad's (another example) quite amusing and this one in particular hysterical, however I'm concerned with what they are actually teraching in these comical 2 minute gems. Perspiration is a natural but socially unfortunate bodily function and although we would all like to be dry and smell a little sweeter, it can be a sign of something internally awry. More worrying in my opinion is what people are willing to apply to their body with complete oblivion of what damage it could be causing. Recent studies in breast cancer have shown an increase in the areas closest to the underarm which could be related to the heavy metals in conventional deodorants which help block pores and keep you dry. I appreciate these ad's for their wildly farcical humour and understand the nature of the beast to to sell a product. We all need to earn a buck, but what is the point if we are blindly accelerating the advancement of our demise.