Plasticine Bunnies

With over 500,000 youtube viewings in its first week of being posted and new news features in countries that aren't airing the advert in a commercial break, it's time to talk about the gold tooth snarling drum playing Gorilla. Another gem out of Fallon's box, this time for Cadbury's Dairy Milk Chocolate, they have managed to yet again grab an unbelievable amount of attention with a unique idea. They did it a couple of years back with 250,000 brightly coloured balls cascading down a hill in San Francisco for Sony's Bravia colour TV. An ad that seemed to have little association with it's product. Again with the Gorilla ad there is no product placement or hint except for the title. So, how is this going to sell the product. This new brand of advertising has people talking about what was originally a one-way selling tactic in an inventive way. Instead of simpling viewing and hopefully buying, it has people excited about adervts to the extent that they're googling, emailing, posting and even reinventing them. What technology and the internet has given us is the availability to communicate more freely with a more diverse group...sharing thoughts and ideas, enabling us to be more creative and to feel part of something bigger without boundaries. This is nothing new, but it definately gives advertising and creativity and a whole world beyond an exciting future. How does this sell a product...it got a lot of people talking.


This is the latest ad for Bravia.